In the face of criticism regarding DFC’s fried chicken prices, DFC’s CEO in claims that their prices are actually cheaper than their competitor in the market. According to Sin Chew Daily, in a recent press conference, Mohamad Fiz Zudi, CEO of DFC, emphasized that after a thorough market review, DFC strategically priced its products to … Continue reading ‘15% Cheaper Than Our Competitors’ – DFC Defends Pricing Amid Harsh Criticism